Sitemap & Robots.txt Optimisation
Ensure Search Engines Understand and Index Your Website Correctly
When it comes to SEO, even the smallest technical missteps can cost you visibility. Two of the most overlooked yet critical elements of technical SEO are your sitemap and robots.txt file. At Arwenus, we make sure your site communicates with search engines the right way — clearly, efficiently, and with purpose.
What We Do
🔍 Sitemap Optimization
A properly structured XML sitemap tells search engines what pages exist, how often they’re updated, and which ones are most important. We:
- Audit your existing sitemap (or create one from scratch)
- Remove low-value or duplicate URLs
- Ensure proper priority tags and update frequencies
- Submit and validate in Google Search Console
🤖 Robots.txt Optimization
Your robots.txt file controls what search engines can and cannot crawl. A misconfigured file can unintentionally block your most valuable pages. We:
- Identify crawl errors or blocked pages
- Prevent wasteful bot traffic to unimportant sections
- Ensure critical content remains crawlable and indexable
- Align rules with SEO strategy and site performance
Why It Matters
Search engines are smart, but they’re not perfect. A poorly optimized sitemap or restrictive robots.txt file can confuse crawlers, delay indexing, and ultimately hurt your rankings. We make sure your site structure is crystal clear to both bots and users.
Who Needs This?
- Websites with 100+ pages or complex URL structures
- Sites undergoing redesign or migration
- E-commerce sites with category/product depth
- Anyone unsure what their robots.txt file is doing 😅
Want to make sure Google sees what matters?
Let’s optimize the technical foundation of your site and set it up for sustainable growth.
FAQ – Sitemap & Robots.txt Optimization
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What is a sitemap and why does my website need one?
A sitemap is a file that lists all important pages on your website. It helps search engines like Google understand your site’s structure and index content more efficiently — especially on large or complex websites.
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What is the robots.txt file used for?
The robots.txt file tells search engines which parts of your site they can or cannot crawl. It’s essential for controlling bot activity and preventing unnecessary pages (like admin or duplicate content) from being indexed.
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Can a wrong robots.txt file hurt my SEO?
Yes. If configured incorrectly, it can block important content from being indexed — even your homepage. That’s why it’s important to audit and update it carefully.
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How often should my sitemap be updated?
Your sitemap should reflect your current site structure. If you’re adding or removing content regularly, we recommend updating it at least monthly, or automatically via your CMS.
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Do I need this service if I already use a CMS like WordPress?
Most CMS platforms generate basic sitemaps and robots.txt files, but they’re often not optimized. We fine-tune these files based on SEO strategy, site architecture, and crawl priorities to improve performance.
